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Kurkrue/Cheetos food processing line. Kurkrue/Cheetos are special extruded snacks, very crunchy and great in taste. They are made by a special extrusion process. The corn grits are moisturized in the flour mixer with water and fed to the rotary head extruder. In the extruder, due to the two rotary plates, the corn grits are squeezed and twisted to curls shapes. The cutting knifes can cut into required lengths. The Kurkure/Cheetos are fried in cooking oil or toasted in oven and then cooled before
Every customer is unique, and same product can not satisfy all customers. There is a need to segmentise the customer group based on characteristic, then understand need of each group, find the suitability of our product with different group, i.e. identifying target market. We need to then position our brand into customers mind, i.e. positioning among target market.
The product must provide the value proposition expected by customers. The same applies to services. Hence there is a need of Mark
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